Corporate reputation is the public's opinion of a company. It covers everything from the company's ethics and values to its products and customer service. Understanding and recognizing your fickle nature is the first step in building or managing your corporate reputation. These results reveal that the research field lacks studies that explore the causal relationship between corporate reputation and organizational performance.
While each of them will see your company differently because they each have unique interests, together, their feelings define their corporate reputation. Content development and quality marketing are a fundamental piece of the corporate reputation management puzzle. While corporate reputation can be difficult to quantify, it is essential that the company closely monitor it, as a good reputation can have enormous advantages for businesses. However, without a thorough examination and analysis of your brand's online data, your team won't have a solid foundation to create a sustainable or effective corporate reputation management strategy or to build the positive business reputation needed to achieve more profitable results.
A big part of running an organization and building a positive corporate reputation is constantly finding ways to make the positive press outweigh the bad press. In addition, the diversity of concepts related to corporate reputation shows the lack of a definition that would allow us to move towards the measurement of the reputation construct, which is the central objective of this study. Creating an effective corporate reputation management strategy is critical to maximizing opportunities and avoiding an online catastrophe. When investigating a sample of accredited companies (the most admired) in an emerging market (Turkey), they concluded that investing in corporate image and reputation did not ensure good performance in the capital market, that is, it did not result in the valuation of shares.
To this end, the theoretical basis of the study was built on the basis of articles published in one of the main corporate reputation journals, the Corporate Reputation Review, and other articles cited in those articles, thus providing a significant set of relevant and current studies on the topic of interest. However, since corporate reputation is an intangible asset, business owners can easily overlook and neglect it. Reinforcing and maintaining corporate reputation is an ongoing process for CEOs and other leaders of organizations, but first and foremost, everything starts with stakeholders in mind. The adoption of a measurement method that takes into account the definition used in this study and the characteristics of the methodologies analyzed will improve the evaluation of corporate reputation.
